Things to Review When Choosing an Exhibition Stand Design

There are several factors to consider when choosing an exhibition stand design in Dubai. The first factor is the creative brief. Make sure that you provide as much information as possible. The creative brief should include as much detail as possible, and it should include the overall concept of the stand. The second factor is the quote and design process. Ask whether the price includes revisions and allowance for feedback. The quote should be in line with your brand image.

Determine the type of display you require:

What kind of business are you running? Does the stand need to be attractive to potential customers? If you are launching a new product, you may choose a design that emphasizes ‘new’. You can do this by including a special area to show the product and a layout that incorporates the word ‘new’ in the design. A new product that appeals to a wider audience will increase the lifetime value of your clientele.

The type of stand is also important:

It would help if you were sure that your stand would attract a wide range of visitors. You may want to make your stand appealing to a general audience with eye-catching displays and friendly staff, but it is essential to ensure it is aimed at a niche audience. In addition to focusing on the general public, you need to target a more specialized audience. Use branding tools to reinforce your specialist appeal. You can do this through brand names and logos and using language and graphics in on-stand marketing.

The stand should be visually appealing:

A cluttered stand will repel passersby and make them less likely to stop. The right balance of the furniture can make the difference between an exhibition stand that is appealing and fails to bring in the ROI you desire. It would be best if you also considered how much room you need to interact with visitors. If you’re looking to meet clients, you’ll need a counter or a desk area where you can take leads.

Another thing to consider is the type of lighting:

Your exhibition stand is a reflection of the people who visit it. If your stand is not lit well, your visitors will be unable to see your messages. You should ensure that your stand is visible to the public. In addition to the lighting, your graphics should be in a consistent style with the rest of your exhibit.